Austria: AI in enterprises

Austria, 2025: 30% of enterprises with 10 or more persons employed used at least one AI technology. This corresponds to 3:36 on the AI clock. The EU average was 20%.

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CountryAustria

Year2025

AT A GLANCE / 2025

Three things to know

In 2025, 30% of enterprises with 10 or more employees in Austria used at least one AI technology. In the 2024 survey, the share was 20%; because the question changed, the comparison is only partly valid.
That is 10 percentage points more than the EU average (20%).
Large enterprises (250+ employees) use AI 2.6 times as often as small ones (10–49): 68% compared with 26%.

Source: Eurostat, isoc_eb_ai, last updated June 15, 2026 · Why other figures differ

ANALYSIS / 2025

AI statistics. With context.

Austria · 2025

Key figures for your selected country and year, with the relevant comparison group. This analysis follows your selection on the chronograph. Compare enterprise sizes →

01 / AI ADOPTION30.0%

Share of enterprises using at least one AI technology. Focus: Austria, survey year 2025.

02 / GAP TO THE EU+10.0 PP

Austria compared with the published EU figure of 20.0% in 2025. The gap is measured in percentage points.

03 / Pace in minutes per yearBreak in series

The surveys are only partly comparable. We therefore do not calculate a pace for this period.

OVER TIME

Each survey is a snapshot.

The bars show published shares for each survey year. Years without a survey are left blank.

EU averageAustria

2021

EU average 7.7 %Austria 8.8 %

2023

EU average 8.1 %Austria 10.8 %

2024

EU average 13.5 %Austria 20.3 %

2025*

EU average 20.0 %Austria 30.0 %

* Break relative to an earlier survey. From 2025 the survey includes additional AI technologies. Exact values and flags are in the data table.

Source: Eurostat, isoc_eb_ai, last updated June 15, 2026
Enterprises with 10 or more persons employed, all activities except agriculture, mining and the financial sector

Why AI statistics can differ.

Who was counted?

The data cover enterprises with 10 or more persons employed. Surveys of microbusinesses or individual workers cover different groups. Comparisons also need to account for the economic activities covered.

What was asked?

Use of at least one AI technology, generative AI and AI use at work are different indicators. Internet and cloud adoption remain separate series here.

Survey or forecast?

An AI adoption survey is not a forecast of the AI market. The publication date is not necessarily the survey year. Comparisons require the same measurement basis.

Detailed figures and sources

AI adoption: Austria and EU — published observations up to the selected year
Year	EU average	Austria	Comparability notes
2021	7.65 %	8.83 %	Published observation
2023	8.06 %	10.79 %	Published observation
2024	13.48 %	20.27 %	Published observation
2025	19.95 %	29.95 %	Break in series

Source: Eurostat, isoc_eb_ai, last updated June 15, 2026
Enterprises with 10 or more persons employed, all activities except agriculture, mining and the financial sector

Data retrieved: November 7, 2026. Missing values are shown as a dash and are not estimated.

Cite the figure and its source

Eurostat: Austria, 2025: 29.95% of the enterprises covered used at least one AI technology. Dataset isoc_eb_ai, last updated June 15, 2026, retrieved November 7, 2026. Presentation: AIpace.eu.

Enterprises with 10 or more persons employed, all activities except agriculture, mining and the financial sector · When reusing a figure, include the year, population and primary source.

Open the Eurostat dataset

BY ENTERPRISE SIZE / 2025

Three sizes. Three perspectives.

Austria · 2025

One country figure does not tell the whole story. Compare AI adoption in small, medium and large enterprises — for the same year and using the same definition.

EU averageAustria

Small enterprises

10–49 persons employed

26.2 %

EU average: 17.0 %Austria: 26.2 %

Medium-sized enterprises

50–249 persons employed

44.6 %

EU average: 30.4 %Austria: 44.6 %

Large enterprises

250+ persons employed

68.3 %

EU average: 55.0 %Austria: 68.3 %

From 2025, the survey also covers AI that generates images, video or audio. Results are therefore only partly comparable with earlier years.

Flags for each size class are shown in the table. Missing values are not estimated.

All size classes as a table

Austria · 2025 · Eurostat isoc_eb_ai
Size class	EU average	Austria	Data & methodology
Small enterprises	17.0 %	26.2 %	Source: Eurostat, isoc_eb_ai, last updated June 15, 2026 Enterprises with 10–49 persons employed, covered economic activities excluding agriculture, mining and finance size_emp=10-49
Medium-sized enterprises	30.4 %	44.6 %	Source: Eurostat, isoc_eb_ai, last updated June 15, 2026 Enterprises with 50–249 persons employed, covered economic activities excluding agriculture, mining and finance size_emp=50-249
Large enterprises	55.0 %	68.3 %	Source: Eurostat, isoc_eb_ai, last updated June 15, 2026 Enterprises with 250+ persons employed, covered economic activities excluding agriculture, mining and finance size_emp=GE250

BY SECTOR / 2025

AI use by sector

Share of enterprises with 10 or more employees using at least one AI technology, by economic activity, survey 2025. Ordered by activity, not by value.

Manufacturing
Austria 33 %EU27 17 %
Energy, water and waste
Austria no dataEU27 18 %
Construction
Austria 15 %EU27 11 %
Trade and motor vehicle repair
Austria 26 %EU27 19 %
Transport and storage
Austria 19 %EU27 11 %
Accommodation and food services
Austria 24 %EU27 12 %
Information and communication
Austria 80 %EU27 63 %
Real estate
Austria no dataEU27 25 %
Professional, scientific and technical services
Austria 53 %EU27 40 %
Administrative and support services
Austria 26 %EU27 20 %

Eurostat does not publish some country values, for example for confidentiality; they appear as “no data”. Each sector is its own population.

Source: Eurostat, isoc_eb_ain2, last updated June 15, 2026
Enterprises with 10 or more employees in each economic activity (NACE Rev. 2)

USE IN DETAIL / 2025

What with, what for – and what holds back

Which AI technologies enterprises use, what they use them for and why others do not, survey 2025. Each column has its own population.

What with: AI technologies

% of all enterprises with 10 or more employees

Analysing text (text mining)
Austria 22 %EU27 12 %
Generating images, video or sound
Austria 13 %EU27 10 %
Generating text, speech or code
Austria 15 %EU27 9 %
Speech recognition
Austria 9 %EU27 7 %

Show 4 more

Automating workflows, supporting decisions
Austria 6 %EU27 5 %
Machine learning for data analysis
Austria 8 %EU27 5 %
Image recognition
Austria 3 %EU27 4 %
Autonomous movement of machines
Austria 2 %EU27 1 %

What for: areas of use

% of enterprises using AI

Marketing or sales
Austria 45 %EU27 35 %
Administration and management
Austria 38 %EU27 31 %
Accounting, controlling, finance
Austria 22 %EU27 23 %
Production
Austria 25 %EU27 21 %

Show 3 more

ICT security
Austria 17 %EU27 20 %
Research, development, innovation
Austria 17 %EU27 19 %
Logistics
Austria 5 %EU27 6 %

What holds back: reasons against AI

% of enterprises not using AI

Of the enterprises not using AI, 14 % had ever considered using it (EU27). Austria: 22 %.

Lack of expertise
Austria 15 %EU27 10 %
Unclear legal consequences
Austria 11 %EU27 8 %
Data protection and privacy concerns
Austria 11 %EU27 7 %
Required data missing or of low quality
Austria 9 %EU27 6 %

Show 4 more

Incompatible with existing systems
Austria 8 %EU27 6 %
Costs seem too high
Austria 6 %EU27 5 %
Ethical considerations
Austria 6 %EU27 3 %
Not useful for the enterprise
Austria 5 %EU27 3 %

Multiple answers possible, so a column does not add up to 100%. Values unchanged from the Eurostat survey.

Source: Eurostat, isoc_eb_ai, last updated June 15, 2026

Time series: Austria and EU average

Year	Austria	AS A TIME OF DAY	EU average
2021	8.8 %	1:04	7.7 %
2023	10.8 %	1:18	8.1 %
2024	20.3 %	2:26	13.5 %
2025	30.0 % · break in series	3:36	20.0 %

Source: Eurostat, isoc_eb_ai, last updated June 15, 2026
Enterprises with 10 or more persons employed, all activities except agriculture, mining and the financial sector

From 2025, the survey also covers AI that generates images, video or audio. Results are therefore only partly comparable with earlier years.

Austria: AI in enterprises

Three things to know

AI statistics. With context.

Each survey is a snapshot.

Who was counted?

What was asked?

Survey or forecast?

Three sizes. Three perspectives.

Small enterprises

Medium-sized enterprises

Large enterprises

AI use by sector

Manufacturing

Energy, water and waste

Construction

Trade and motor vehicle repair

Transport and storage

Accommodation and food services

Information and communication

Real estate

Professional, scientific and technical services

Administrative and support services

What with, what for – and what holds back

What with: AI technologies

Analysing text (text mining)

Generating images, video or sound

Generating text, speech or code

Speech recognition

Automating workflows, supporting decisions

Machine learning for data analysis

Image recognition

Autonomous movement of machines

What for: areas of use

Marketing or sales

Administration and management

Accounting, controlling, finance

Production

ICT security

Research, development, innovation

Logistics

What holds back: reasons against AI

Lack of expertise

Unclear legal consequences

Data protection and privacy concerns

Required data missing or of low quality

Incompatible with existing systems

Costs seem too high

Ethical considerations

Not useful for the enterprise

Time series: Austria and EU average

All 27 EU countries