Europe.
Up to speed. AI adoption across Europe

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CountryEU average
Year2025
12369 AI in enterprises Year2025 Time2:24 20 %
THE OBSERVATORY

Four perspectives. One Europe.

Eurostat · Epoch AI · EuroHPC
AT A GLANCE / 2025

Three things to know

  1. In 2025, 20% of enterprises with 10 or more employees in the EU used at least one AI technology. In the 2024 survey, the share was 13%; because the question changed, the comparison is only partly valid.
  2. Member States range from 5% (Romania) to 42% (Denmark).
  3. Large enterprises (250+ employees) use AI 3.2 times as often as small ones (10–49): 55% compared with 17%.

Source: Eurostat, isoc_eb_ai, last updated June 15, 2026 · Why other figures differ

ANALYSIS / 2025

AI statistics. With context.

EU average · 2025

Key figures for your selected country and year, with the relevant comparison group. This analysis follows your selection on the chronograph. Compare enterprise sizes →

01 / AI ADOPTION20.0%

Share of enterprises using at least one AI technology. Focus: EU average, survey year 2025.

02 / RANGE ACROSS THE EU5.2–42.0 %

Published country figures in 2025 range from Romania to Denmark. This does not establish a ranking of overall AI capabilities.

03 / Pace in minutes per yearBreak in series

The surveys are only partly comparable. We therefore do not calculate a pace for this period.

OVER TIME

Each survey is a snapshot.

The bars show published shares for each survey year. Years without a survey are left blank.

EU average

* Break relative to an earlier survey. From 2025 the survey includes additional AI technologies. Exact values and flags are in the data table.

Source: Eurostat, isoc_eb_ai, last updated June 15, 2026
Enterprises with 10 or more persons employed, all activities except agriculture, mining and the financial sector

Why AI statistics can differ.

Who was counted?

The data cover enterprises with 10 or more persons employed. Surveys of microbusinesses or individual workers cover different groups. Comparisons also need to account for the economic activities covered.

What was asked?

Use of at least one AI technology, generative AI and AI use at work are different indicators. Internet and cloud adoption remain separate series here.

Survey or forecast?

An AI adoption survey is not a forecast of the AI market. The publication date is not necessarily the survey year. Comparisons require the same measurement basis.

Detailed figures and sources
AI adoption: EU average and EU — published observations up to the selected year
YearEU averageComparability notes
20217.65 %Published observation
20238.06 %Published observation
202413.48 %Published observation
202519.95 %Break in series

Source: Eurostat, isoc_eb_ai, last updated June 15, 2026
Enterprises with 10 or more persons employed, all activities except agriculture, mining and the financial sector

Data retrieved: November 7, 2026. Missing values are shown as a dash and are not estimated.

Cite the figure and its source

Eurostat: EU average, 2025: 19.95% of the enterprises covered used at least one AI technology. Dataset isoc_eb_ai, last updated June 15, 2026, retrieved November 7, 2026. Presentation: AIpace.eu.

Enterprises with 10 or more persons employed, all activities except agriculture, mining and the financial sector · When reusing a figure, include the year, population and primary source.

Open the Eurostat dataset
BY ENTERPRISE SIZE / 2025

Three sizes. Three perspectives.

EU average · 2025

One country figure does not tell the whole story. Compare AI adoption in small, medium and large enterprises — for the same year and using the same definition.

EU average
01

Small enterprises

10–49 persons employed

17.0 %
02

Medium-sized enterprises

50–249 persons employed

30.4 %
03

Large enterprises

250+ persons employed

55.0 %

From 2025, the survey also covers AI that generates images, video or audio. Results are therefore only partly comparable with earlier years.

Flags for each size class are shown in the table. Missing values are not estimated.

All size classes as a table
EU average · 2025 · Eurostat isoc_eb_ai
Size classEU averageData & methodology
Small enterprises17.0 %Source: Eurostat, isoc_eb_ai, last updated June 15, 2026
Enterprises with 10–49 persons employed, covered economic activities excluding agriculture, mining and finance
size_emp=10-49
Medium-sized enterprises30.4 %Source: Eurostat, isoc_eb_ai, last updated June 15, 2026
Enterprises with 50–249 persons employed, covered economic activities excluding agriculture, mining and finance
size_emp=50-249
Large enterprises55.0 %Source: Eurostat, isoc_eb_ai, last updated June 15, 2026
Enterprises with 250+ persons employed, covered economic activities excluding agriculture, mining and finance
size_emp=GE250
BY SECTOR / 2025

AI use by sector

Share of enterprises with 10 or more employees using at least one AI technology, by economic activity, survey 2025. Ordered by activity, not by value.

  • Manufacturing

    EU27 17 %

  • Energy, water and waste

    EU27 18 %

  • Construction

    EU27 11 %

  • Trade and motor vehicle repair

    EU27 19 %

  • Transport and storage

    EU27 11 %

  • Accommodation and food services

    EU27 12 %

  • Information and communication

    EU27 63 %

  • Real estate

    EU27 25 %

  • Professional, scientific and technical services

    EU27 40 %

  • Administrative and support services

    EU27 20 %

Eurostat does not publish some country values, for example for confidentiality; they appear as “no data”. Each sector is its own population.

Source: Eurostat, isoc_eb_ain2, last updated June 15, 2026
Enterprises with 10 or more employees in each economic activity (NACE Rev. 2)

USE IN DETAIL / 2025

What with, what for – and what holds back

Which AI technologies enterprises use, what they use them for and why others do not, survey 2025. Each column has its own population.

What with: AI technologies

% of all enterprises with 10 or more employees

  • Analysing text (text mining)

    EU27 12 %

  • Generating images, video or sound

    EU27 10 %

  • Generating text, speech or code

    EU27 9 %

  • Speech recognition

    EU27 7 %

Show 4 more
  • Automating workflows, supporting decisions

    EU27 5 %

  • Machine learning for data analysis

    EU27 5 %

  • Image recognition

    EU27 4 %

  • Autonomous movement of machines

    EU27 1 %

What for: areas of use

% of enterprises using AI

  • Marketing or sales

    EU27 35 %

  • Administration and management

    EU27 31 %

  • Accounting, controlling, finance

    EU27 23 %

  • Production

    EU27 21 %

Show 3 more
  • ICT security

    EU27 20 %

  • Research, development, innovation

    EU27 19 %

  • Logistics

    EU27 6 %

What holds back: reasons against AI

% of enterprises not using AI

Of the enterprises not using AI, 14 % had ever considered using it (EU27).

  • Lack of expertise

    EU27 10 %

  • Unclear legal consequences

    EU27 8 %

  • Data protection and privacy concerns

    EU27 7 %

  • Required data missing or of low quality

    EU27 6 %

Show 4 more
  • Incompatible with existing systems

    EU27 6 %

  • Costs seem too high

    EU27 5 %

  • Ethical considerations

    EU27 3 %

  • Not useful for the enterprise

    EU27 3 %

Multiple answers possible, so a column does not add up to 100%. Values unchanged from the Eurostat survey.

Source: Eurostat, isoc_eb_ai, last updated June 15, 2026

DIGITAL DECADE 2030

The EU's targets for 2030

The EU has set measurable digital targets for 2030. Each card shows the latest published value next to the target. The targets apply to the EU as a whole, not to individual countries.

AI, cloud or data analytics

Share of enterprises using AI, sophisticated or intermediate cloud services, or data analytics

EU 2025
63 %
EU trajectory for 2025
63 %
2030 target
75 %

Basic digital skills

Share of people with at least basic digital skills

EU 2025
60 %
EU trajectory for 2025
66 %
2030 target
80 %

ICT specialists

Employed ICT specialists

EU 2025
10.45 million
EU trajectory for 2025
13.36 million
2030 target
20.0 million

Eurostat flag: estimated

Digitalisation of SMEs

Share of small and medium-sized enterprises using at least 4 of 12 digital technologies

EU 2025
71 %
EU trajectory for 2025
70 %
2030 target
90 %

Solid: published values. Dashed: the European Commission's official trajectory to 2030. No projection of our own.

Sources and populations

Source: Eurostat, isoc_eb_ai, last updated June 15, 2026
Enterprises with 10 or more persons employed, all activities except agriculture, mining and the financial sector

Source: Eurostat, isoc_sk_dskl_i21, last updated April 17, 2026
People aged 16 to 74

Source: Eurostat, isoc_sks_itspt, last updated April 17, 2026
Persons in employment according to the Labour Force Survey

Source: European Commission, State of the Digital Decade 2026, trajectories (EUPL)

Targets: Decision (EU) 2022/2481 establishing the Digital Decade Policy Programme 2030

WORLDWIDE

Europe and the world

How widely is AI used by enterprises outside the EU? Each country is shown with the latest figure published by the OECD and its survey year. The data cover enterprises with 10 or more persons employed.

Comparability is limited: questionnaires, reference periods, economic activities covered and survey years may differ.

European survey using Eurostat methodology

  • EU average202520.0 %
  • Norway202528.9 %
  • Türkiye20257.4 %

National surveys

  • Australia20223.4 %
  • Brazil202412.9 %
  • Canada20238.3 %
  • Japan2023 · definition differs9.2 %
  • New Zealand20229.0 %
  • South Korea202432.9 %
  • Switzerland2023 · definition differs10.0 %
  • United States2021 · break in series5.7 %

Bars: 0 to 40%. Alphabetical within each group.

All values as a table
Europe and the world · OECD
COUNTRY20212022202320242025
EU average7.7 % (B)—8.1 %13.5 %20.0 %
Norway10.8 % (B)—9.2 %20.8 %28.9 %
Türkiye2.7 % (B)—5.5 %4.4 %7.4 %
Australia—3.4 %———
Brazil12.9 %—12.9 %12.9 %—
Canada4.7 %—8.3 %——
Japan3.6 % (D)—9.2 % (D)——
New Zealand—9.0 %———
South Korea2.7 %28.0 % (B)30.3 %32.9 %—
Switzerland9.6 % (D)—10.0 % (D)——
United States5.7 % (B)————

B = break in series, D = definition differs, E = estimated (according to the OECD). Values from 2021.

Source: OECD, ICT Access and Usage by Businesses (DSD_ICT_B@DF_BUSINESSES), retrieved November 8, 2026

IN CONTEXT

Why AI figures differ

Depending on who is asked and what counts as using AI, the results differ. None of these official figures is wrong – they measure different things and cannot be combined.

  • 20.0 %

    Eurostat · enterprises in the EU

    Survey 2025

    Who
    Enterprises with 10 or more employees, excluding agriculture, mining and the financial sector
    What counts
    At least one AI technology in use, e.g. text or image generation, speech recognition, machine-learning data analysis
  • 32.7 %

    Eurostat · people in the EU

    Survey 2025

    Who
    People aged 16 to 74
    What counts
    Used a generative AI tool in the last 3 months, for private, work or education purposes
  • 15.1 %

    Eurostat · people, for work

    Survey 2025

    Who
    People aged 16 to 74
    What counts
    Used a generative AI tool for work in the last 3 months
  • 19.8 %

    US Census Bureau · businesses in the United States

    Period ending 3 May 2026

    Who
    All employer businesses except farms, including very small firms
    What counts
    Used AI in a business function in the last two weeks

Official statistics only, values unchanged from each source. Last checked November 8, 2026.

AI adoption across Europe

AI in enterprises · 2025: 20 % · 2:24

Eurostat · isoc_eb_ai · June 15, 2026
Enterprises with 10 or more persons employed, all activities except agriculture, mining and the financial sector

From 2025, the survey also covers AI that generates images, video or audio. Results are therefore only partly comparable with earlier years.

The clocks show saved annual Eurostat data, not live measurements. Missing values are never estimated. Percentages are mapped to a 12-hour dial.

The share in percent is shown on a 12-hour dial: 0% is 0:00, 100% is 12:00.

12:00 represents 100% adoption, not a policy target.

All countries at a glance

Country values in the selected year · 2025
COUNTRYAI ADOPTIONAS A TIME OF DAY
Austria30 %3:36
Belgium35 %4:09
Bulgaria9 %1:02
Croatia15 %1:49
Cyprus9 %1:07
Czechia18 %2:07
Denmark42 %5:03
Estonia23 %2:48
Finland38 %4:32
France18 %2:11
Germany26 %3:07
Greece9 %1:04
Hungary10 %1:15
Ireland20 %2:21
Italy16 %1:58
Latvia12 %1:28
Lithuania21 %2:33
Luxembourg34 %4:02
Malta22 %2:35
Netherlands33 %3:59
Poland8 %1:00
Portugal12 %1:23
Romania5 %0:38
Slovakia18 %2:10
Slovenia22 %2:36
Spain20 %2:26
Sweden35 %4:12

Eurostat · isoc_eb_ai · June 15, 2026
Enterprises with 10 or more persons employed, all activities except agriculture, mining and the financial sector

WHAT’S NEW

Recently updated

Subscribe via RSS · Data date per source; new entries appear as soon as a source publishes new data.

FURTHER SOURCES

More perspectives on AI

These freely accessible resources cover further aspects of AI and complement the data on AIpace. Each uses its own methods.

Read the numbers.

What does the chronograph show?

The chronograph shows the share of enterprises using at least one AI technology. 0% corresponds to 0:00 and 100% to 12:00. The bold hand shows hours; the pale hand shows minutes. The thin orange seconds hand is decorative and does not indicate changes in the data. The clock measures AI adoption, not a country’s overall AI capabilities.

How is the pace calculated?

The change between two surveys is annualised: 1 percentage point equals 7.2 minutes on the AI clock. No pace is calculated across a break in the time series. In 2025 the list of surveyed AI technologies was expanded.

What can be compared across countries?

The table shows published AI adoption figures for all countries in the selected year. Countries are listed alphabetically by default, with an option to sort by value. Differences from the EU average are shown in percentage points. Internet and cloud use are separate indicators covering their own populations.